Friday, December 9
TAC Campaign - 20 year Anniversary retrospective montage "Everybody Hurts" music by REM TV ad - YouTube
Warning: Graphic Content. A powerful message, please share it and be safe!
On December 10th 1989 the first TAC commercial went to air. In that year the road toll was 776; by last year 2008 it had fallen to 303.
A five minute retrospective of the road safety campaigns produced by the TAC over the last 20 years has been compiled. The montage features iconic scenes and images from commercials that have helped change they way we drive, all edited to the moving song Everybody Hurts by REM.
This campaign is a chance to revisit some of the images that have been engraved on our memories, remember the many thousands of people who have been affected by road trauma and remind us all that for everyones sake; please, drive safely.
Transport Accident Commission Victoria.
By comparison, in 1989 the US Department of transportation reported 22.424 alcohol related driving fatalities. ()IN 2008 it had fallen to 11,711 Here is an example of our campaign: